Dominate
Search Engines
Search Dominance is a focused marketing approach for companies that want to grow new customer acquisition and increase sales by dominating Google’s Search Engine Results Page (SERP). Think real estate — location, location, location – the more prime real estate you control, the better your chances for success.
Achieving Search Engine Dominance is about occupying multiple positions on page 1 (Paid, Organic, Maps) regardless of where a consumer is on their path to decision or purchase. There are typically 22-25 possible positions on a results page — if your company or brand can occupy 3 of them, the chances of generating an in-market consumer website visit goes up 200%.
Paid Search
Located at the top of the page, Paid Search helps gain visibility on the top of page 1.
Maps
Located directly below paid search, map listings help drive phone calls, web visits and store visits.
Organic
Organic positions are listed below the maps and drive a high % of web traffic.
The Power of Search Engines
93% of all internet traffic comes from search engines.
75% of all LOCAL MOBILE Searches result in a store visit within 24 hours
The majority of all purchases start and end in one place – an online search
Interested in learning more about Search Engine Dominance?
The Bell Media team held a webinar about Search Engine Dominance in hopes of educating participants on the value of dominanting search engines. To learn more about the value of Search Engine Dominance and to listed to practical ways to support stronger search engine rankings, we hope you’ll take the time to watch our video here.
