The Top 15 Cosmetic Procedures Consumers are Researching

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How does your healthcare practice stack up in search for these procedures?

According to research patterns, new data from Bell Healthcare Marketing, a leading healthcare marketing provider, reveals the most popular nonsurgical and surgical cosmetic procedures. This report is based upon traffic patterns from consumers researching treatments in search engines from February 2020 – February 2021.

Is your healthcare practice showing up in search engines for these procedures? 

Laser Hair Removal, Cool Sculpting, and Botox Top The Non-Surgical List

No. 1 - Laser Hair Removal

Laser hair removal rang in as the number one most searched non-invasive cosmetic procedure in the past 12 months.  The rise in popularity coincides with the increase in efficacy of hair removal treatments from laser technology.

No. 2 - CoolSculpting

With the gym closures and sidetracked fitness routines in 2020, it’s no surprise that CoolSculpting was among top search interests in the last 12 months. However, this non-invasive body sculpting technology was growing in popularity before the pandemic.  It’s effective, virtually painless, and requires a shorter recovery time than other surgical options that fall under body contouring. And experts expect demand for the procedure to continue to grow.

No. 3 - Botox

Experts predicted botox would be more popular and preventive than ever in 2020. The stigma around using the botulinum toxin has subsided, particularly among younger generations, and social media use and selfies are at an all-time high. The pandemic in the past 12 months only brought an increase in social media use across all generations and increased screen time in Zoom meetings. It’s no surprise, then, that Botox ranks #3 in most searched non-invasive cosmetic procedures. Botox is here to stay…and to grow in demand.

Bell Media Healthcare Report: Top 15 Most-Researched Nonsurgical Cosmetic Procedures

  1. Laser Hair Removal
  2. Coolsculpting
  3. Botox
  4. Microneedling
  5. Tattoo Removal
  6. Chemical Peels
  7. Kybella
  8. Hydrafacial
  9. Fillers
  10. Juvederm
  11. Emsculpt
  12. Mole Removal
  13. Acne Scarring Treatment
  14. Vampire Facial
  15. Ultherapy

Source: Bell Media, February 2020 – February 2021, U.S. only

Liposuction, Tummy Tuck, and Gastric Sleeve Top The Surgical List

No. 1-3 - Liposuction, Tummy Tuck, and Gastric Sleeve

With more downtime in quarantine for recovery, patients were more motivated to pursue invasive surgical procedures like liposuction, tummy tucks, and even gastric sleeve. It’s no surprise, then, that these rank 1, 2, and 3, respectively, in the most searched surgical cosmetic procedures. 

During the pandemic, many companies realized that employees can work remotely and still be productive. The realization has brought a shift in work culture that experts predict to remain post-pandemic, with more companies allowing employees the freedom to work from home. As such, consumers will continue to seek out surgical cosmetic treatments and enjoy the recovery that working from home affords.

Bell Media Healthcare Report: Top 15 Most-Researched Surgical Cosmetic Procedures

  1. Liposuction 
  2. Tummy Tuck 
  3. Gastric Sleeve 
  4. Rhinoplasty 
  5. Labiaplasty
  6. Brazilian Butt Lift 
  7. Blepharoplasty 
  8. Weight Loss Surgery
  9. Breast Augmentation
  10. Breast Lift 
  11. Mommy Makeover 
  12. Nose Job 
  13. Facelift Face
  14. Eyelid Surgery  
  15. Lip Lift 

Source: Bell Media, February 2020 – February 2021, U.S. only

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