Website

Secrets to driving prospects into your sales funnel with intuitive website navigation

One of the most important aspects of web design is functionality. This term refers to how easy it is for visitors to use and navigate your website. You can have the best-looking website around, but if your navigation is too confusing, users are unlikely to stay on your website long enough to convert to customers. …

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Clicks, conversions, and more: How to measure digital marketing success

If you are implementing a digital marketing strategy for the first time, you may be asking yourself, “What is the best way to measure the success of my campaigns?” There are specific metrics and key performance indicators (KPI) to look at if you want to get a clear picture of your return on investment and the value …

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e-commerce-demystified

Does my business need an online store? eCommerce demystified

The business environment has become a virtual-first economy. The businesses that are winning are the ones that are well represented online and have easy-to-use consumer features and avenues to provide products and services to customers remotely. That said – those businesses with eCommerce capabilities (“online stores”) are leading the pack.  We have built eCommerce solutions …

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Don’t get bamboozled by your website provider

Let’s face it.  Rarely does someone wake up and say, “You know what? I’m going to rebuild my healthcare practice’s website.”  That’s because the process can be confusing, time-consuming, and in some cases, really expensive. However, in today’s competitive landscape, your website is the foundation for your practice’s online presence and usually the first interaction …

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