There’s a relatively new kid on the block in the aesthetic healthcare space, and it’s set to grow exponentially. The body contouring market is projected to reach 9.1 Billion by 2024. And popular magazines like Allure write “body contouring procedures are trending.” While there’s a lot of opportunity in this space, it requires a significant …
Body Sculpting Marketing for Healthcare Practices Read More »
We all know that generating leads is important but what happens next? And how do you best get those leads to convert into paying patients? Many healthcare practices we speak with struggle with lead intake and lead management, knowingly or not. What’s the big deal with lead management, and how should it be handled? Effective …
13 Marketing Tips for HVAC, Plumbing, and Electrical Businesses: How To GuideFlip through for a quick view of our how to guide.#1. Create a website that delivers a great user experience!Much like the homes your business services, your online marketing must have a strong foundation (website) on which to build. Read more#2. Claim your Google …
Last week I attended the American Marketing Association’s January Luncheon. It’s no coincidence that Bell Media’s very own Scott Bell, Founder and CEO, was the guest speaker of the event. The theme of the discussion was to outline the process and metrics business owners should be thinking about when trying to determine how much to …
How Much Should You Invest in Sales and Marketing? Read More »
If you are implementing a digital marketing strategy for the first time, you may be asking yourself, “What is the best way to measure the success of my campaigns?” There are specific metrics and key performance indicators (KPI) to look at if you want to get a clear picture of your return on investment and the value …
Clicks, conversions, and more: How to measure digital marketing success Read More »
Interested in learning more about Assisted Conversions? How about the best method for finding these conversions within Google Analytics? In this article, we’ll take a quick look at what makes up an assisted conversion, why it’s important to understand them and how to navigate Google Analytics to find and report data. WHY SHOULD I CARE ABOUT ASSISTED …
Developing a comprehensive marketing plan for your medical practice can be daunting. With so many marketing and advertising channels to consider, many find it hard to simply get started. When creating a medical practice marketing roadmap, we recommend breaking it down into 4 pillars. These include building an incredible foundation, gaining visibility on page 1 …
I’m here to talk about how search engines are impacting your practice. That’s right. In fact, we’ve all been impacted when it comes to how we research our health. Did you know that 68% of all consumers begin researching their health in a search engine? And that’s huge. That means us as consumers…we actually do trust the internet. In …
3 Reasons Why Search Engines are Impacting your Practice’s Revenue Read More »
Did you know billions of dollars are spent on marketing every year? Most people think the more money spent, the better the results are going to be. Sometimes that’s just not the case. There are multiple ways to reduce your cost per lead (CPL). To get started, you need to determine your current cost per …
What do you think is the most valuable commodity in the world? You’re probably thinking gold or precious stones, but the most valuable commodity in the world today is people’s attention. The problem is – people are very distracted! The average person on any given day is exposed to anywhere from 4-10,000 ads, and they are …
Search Engine Dominance: The Key To Unlocking Business Growth Read More »
