Content Marketing

social-media-medical

5 Ways Social Media Can Help Attract And Retain Patients

Seventy-one percent of adults have at least one social media account and 54% of these individuals are actively using 2 or more social channels. That means not only are your current and potential patients likely using social media. They’re likely on multiple platforms. When it comes to Marketing your Medical Practice, it’s critical that you …

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How your practice can use Content Marketing to win new patients!

Patients today are taking an active role in their healthcare by accessing the many resources they have available which typically means the content that they find online. They’re researching the latest procedures and what cutting edge technology is being used to deliver the best outcomes for their treatment needs.  To win new patients your practice …

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3 Metrics to Track Your Content Marketing Campaign

As the Director of Content Marketing, I’ve seen firsthand the successes (and failures) of a content marketing campaign, and I’ve learned over time how to track if your content efforts are paying off — without getting too technical! Companies are becoming wiser to the importance of effective content marketing: they realize it drives organic traffic, nurtures current and …

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Search Engine Dominance: The Key To Unlocking Business Growth

What do you think is the most valuable commodity in the world? You’re probably thinking gold or precious stones, but the most valuable commodity in the world today is people’s attention.  The problem is – people are very distracted! The average person on any given day is exposed to anywhere from 4-10,000 ads, and they are …

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