SEO & Content Marketing, popular topics at this year’s Synergy Marketing Conference.

Troy University’s Synergy Marketing Conference

Last month Bell Media had the pleasure of sponsoring Troy University Montgomery’s first Synergy Marketing Conference. This was an all-day event where over 50 professionals came together to learn from a variety of keynote speakers. The crowd was diverse with marketing coordinators, creative directors, communications specialists, and brand managers all networking together with Alabama’s industry […]

Hand turning dial for conversion rate

Blogging but Better: 3 Metrics to Track Your Content Marketing Campaign

As the Director of Content Marketing, I’ve seen firsthand the successes (and failures) of a content marketing campaign, and I’ve learned over time how to track if your content efforts are paying off — without getting too technical! Companies are becoming wiser to the importance of effective content marketing: they realize it drives organic traffic, […]