A comprehensive digital marketing strategy should include many products and services working in unison to help you attract, convert and retain your customer base. At Bell Media, we provide a robust set of digital marketing tools geared towards helping companies build a strong online foundation and capitalize on today’s complicated consumer journey.
Building your brand is critical for long term success whether you’re a local service provider or national company. Today’s targeting options are now affording companies the opportunity to display ads on websites to audiences who are showing online and offline behavior of being “in-market”. Display Advertising is an effective form of advertising that’s best used for remarketing, behavioral and contextual targeting.
Email Marketing, if utilized correctly, can drive significant ROI for your company. Specific uses include new prospect nurturing, existing customer nurturing, purchase/rented list email campaigns, product or sales content emails and educational email campaigns that drive loyalty. Building a comprehensive email strategy takes time and attention but can be worth the time and expense.
Search Engine Optimization
Search engine optimization is the practice of using on-site and off-site tactics to help a company’s website gain more visibility in Google, Yahoo and Bing. SEO best practices have changed significantly the past few years and now requires a company to think strategically about how they will generate relevant traffic to their site and keep visitors engaged while on-site, which is a big influencer of search engine rankings.
Smartphones have forever changed our lives. We check them hundreds of times per day, spend hours watching videos and scrolling through posts and it’s now our avenue to consume news. As consumers spend more time on their mobile devices, so too must brands invest more in reaching consumers on their mobile devices. Mobile advertising presents a unique way to reach individuals through granular targeting driven by mobile device location, offline behaviors, online browsing habits and more.
When it comes to a purchase decision, consumers rely on user generate reviews to help them choose the right company to work with. With so many review sites to manage; Google, Bing, Yahoo, Yelp, Facebook and more, businesses find it challenging to monitor, respond to and fight negative comments. Convincing a review site to remove a negative review or comment can be challenging but there are other tactics that can be deployed to help you improve your online reputation and avoid negative comments.
Search Engine Marketing
Nearly all purchases start and end with an online search in Google, Yahoo or Bing. Companies looking to gain new customers understand the importance of having a strong presence on search engines so that their company is present for “in-market” consumers in need of their products and services. Search Engine Marketing, also known as PPC or SEM can ensure your company is at the top of search engines for all consumers in need of your services.
Indoor Digital Media
Indoor Digital Media includes digital signage that enables a retailer to engage and inform their client base while in-store. Businesses using digital signage typically see an increase in purchases as well as improved brand loyalty.
Social Media Advertising
Social Media Advertising packs a powerful punch as it provides businesses an opportunity to deliver ads to highly granular audiences. Targeting options include behavioral (online and offline), look-alike, demographic, interests and more. As consumers spend a significant portion of their online time in social media apps, it’s important for companies to view social advertising as a must for reaching consumers, building their brand and generating leads.
Social Media Management
Consumers regularly make a stop one your Facebook or Instagram page before they make a purchase. It’s important that you view your social media channels as an opportunity to build credibility, provide insightful content and build loyalty through consistent updating.
Have you noticed while scrolling through your social media newsfeed that the majority of content is now video? Video marketing has shifted from your home tv to your handheld devices and it’s because telling a story or making an emotional connection is best done through video format.
A great website is as important today as it’s ever been due to consumers doing more online research before making a purchase. It’s critical that your website is responsive (can adapt to any device), is easy to navigate, keeps a user engaged and is built to convert. Keep in mind that your website is sometimes a consumer’s first introduction to your brand; make it a good one.