CONTENT MARKETING – THE PERFECT COMPLEMENT TO A COMPREHENSIVE BRANDING AND LEAD GENERATION CAMPAIGN.
Content Marketing is a modern way of telling your company’s story to a hungry audience looking for a business like yours. By leveraging your company’s experience, unique thought leadership, and educational anecdotes, you can translate your company’s brand into bite-sized articles that will warm up your prospects, educate them on your products and services, and build trust with your audience.
CONTENT MARKETING FEATURES
Every business has a series of stories to tell. What makes you unique. What you do better than your competition. Content Marketing is a way to begin to tell the stories of your company in a way that allows people to really comprehend your brand in a unique way.
In some industries, there is some commoditization among product and service offerings, and differences between companies might be somewhat subtle. With Content Marketing, you get to drill into the things that make your brand different than your competition.
Our clients in some cases invented the spaces they’re in. They have long-time employees that know more about your products and services than anyone will ever dream of knowing. Content Marketing gives them a platform to showcase the vast experience they have in a given area. Strong thought leadership equals TRUST with a prospective customer.
It is no mystery that search engines like Content Marketing. These engines want to share the best, most accurate search results to their users, and they value frequently-updated content on a website as a leading factor with which to rank you in search results. Good healthy Content Marketing schedules go a long way toward showing search engines that you mean business, and that your website is valuable to prospective customers.
Bell Media’s team takes content marketing to a whole new level, giving your prospects specific examples of how to get something done, showcasing your long-term employees’ thought leadership, and giving examples of how well your products and services have worked for other clients in the past.
Content Marketing also gives you great “Google Juice” – that is, when done with frequency and over time, it persuades search engines to serve you up more readily when your valuable prospects are searching for businesses like yours on the Internet.
And with our Content Marketing distribution strategies, your valuable content will be put right in the hands of your target market, leading them gently back to your website, where they will consume your valuable information and stick around to read more of what you’ve written.
Enhances The Social Experience
Whether you’re on Facebook or Linkedin, one of the most valuable things you can share on social media is Content Marketing pieces that your own company has authored. Having fresh, original content that educates, informs, entertains, and shares thought leadership expertise is a fast way to reach those prospects that are following you on social media.