SEO Frequently Asked Questions

On-site SEO is any technique performed on a site’s webpages to help boost rankings in popular search engines like Google, Bing, Yahoo. This cost effective strategy can increase traffic, site usability, brand awareness and put a client’s business in front of customers who are actively looking for their product or service.

This is the process of going through a site and assessing its performance based on major SEO factors such as visibility, meta, content, image, and link issues. This process exposes many SEO issues and helps formulate a plan to make a healthier (SEO friendly) site for the client.

The process of assessing which keywords are right for a client’s web pages based upon search volume, rank difficulty, and relevance to the content within the page itself.

Creating a page title that is within google’s guideline length, has targeted keywords and company name for branding purposes. This is one of the most important aspects of a page when targeting specific keywords.

HTML attributes that provide concise explanations of the contents of web pages within the Search Engine Results Page (SERP’s). This is particularly important to help describe your page content and entice the browser to click your site.

Image optimization is the process of entering in descriptive alt text that explains the image and contains keywords and topics matching contents within the web page. This helps the clients page by increasing keyword relevance and optimizes your image’s searchability within google images search.

The process of optimizing content within the page, this includes inserting keywords and like topics into H1-H3 tags and within the rest of the page content accordingly. Targeted keywords that are highlighted in H1-H3 tags and within other relevant content on a page, can increase visibility of those targeted keywords in Google. Content within a page is one of the most important ranking factors in the Google search algorithm.

One of Google’s major algorithm rank factors is based upon page speed. We can scan specific web pages and fix major factors that may be slowing down a pages loading process to increase search engine rank.

NAP or Name, Address, and Phone Consistency is the process of making sure all of your listings are the same throughout the web. This practice gives search engines confidence in our client’s listings and can boost their local search results in return.