Skip to content
  • Web Design
  • Digital Marketing
    • Search Engine Optimization
    • Search Engine Marketing
    • Content Marketing
    • Reputation Management
    • Social Media
  • Resources
    • Blog
    • Case Studies
    • Testimonials
    • Frequently Asked Questions
  • Pricing
Menu
  • Web Design
  • Digital Marketing
    • Search Engine Optimization
    • Search Engine Marketing
    • Content Marketing
    • Reputation Management
    • Social Media
  • Resources
    • Blog
    • Case Studies
    • Testimonials
    • Frequently Asked Questions
  • Pricing
  • Industries
    • Healthcare
    • Home Services
  • Digital Marketing
    • Search Engine Optimization
    • Search Engine Marketing
    • Content Marketing
    • Reputation Management
    • Social Media
  • Website Design
  • Resources
    • Blog
    • Case Studies
    • Testimonials
    • Frequently Asked Questions
  • Pricing
  • Contact Us
  • 205-721-8660
Menu
  • Industries
    • Healthcare
    • Home Services
  • Digital Marketing
    • Search Engine Optimization
    • Search Engine Marketing
    • Content Marketing
    • Reputation Management
    • Social Media
  • Website Design
  • Resources
    • Blog
    • Case Studies
    • Testimonials
    • Frequently Asked Questions
  • Pricing
  • Contact Us
  • 205-721-8660
205.721.8660
Contact
  • Healthcare

3 Reasons Why Search Engines are Impacting your Practice’s Revenue

  • July 10, 2020
  • Ryan Files

I’m here to talk about how search engines are impacting your practice. That’s right. In fact, we’ve all been impacted when it comes to how we research our health. Did you know that 68% of all consumers begin researching their health in a search engine? And that’s huge. That means us as consumers…we actually do trust the internet. In fact, 60% of patients use search engines to validate the information that they’ve received from their physicians. 

The fact is search engines are either positively impacting your practice or they’re negatively impacting it. So let’s dig in to see how this may be.

Play Video

Healthcare Searches continue growing.

For starters, search engines are easily accessible when the consumer is ready to research their healthcare needs. We want things now and unfortunately, we’re not willing to wait. Whether it’s when you find a knot on your head or you have an earache, it’s important for us to find what we’re looking for in a convenient non-intrusive way. 

Let’s take a look at Google trends and evaluate the growth that’s happening for a few health-related searches. You’ll see that I’m reviewing 3 commonly searched terms: Dermatologist near me, OBGYN near me, and Eye doctor near me. 

You’ll also notice that I’m evaluating January 1, 2010, to January 1, 2020, and the interest over time is rapidly increasing. People are leveraging search engines more today than they ever have before for health-related searches.

search-trends

Consumers use search engines to research online reviews.

Secondly, consumers use search engines as a tool to research other people’s experiences at your practice. And what I mean by that is online reviews. Ninety-four percent of healthcare patients use online reviews to evaluate providers.

Now let me restate that again because it’s extremely important that you hear it. Ninety-four percent of all healthcare patients use online reviews to evaluate providers. If you as a practice aren’t taking your online reviews seriously, and I’ll even go so far as to say if you’re not being intentional about cultivating positive feedback from your patients online, you’re putting your practice at a serious disadvantage from a growth perspective. Patients trust other patients. And it’s important that we take the time to ensure that our prospective patients can find many positive online reviews.

Search Engine Dominance is a key factor in growing your online presence.

And lastly, now that I’ve covered the importance of search and how consumer behavior is rapidly changing when it comes to finding a provider, I want to discuss the importance of ranking in a search engine.

Fifty percent of all clicks on Google happen within the top 3 search results. Consumers not only trust other patients. But they also trust Google’s recommendations. As a practice it’s crucial for you to think bigger than just ranking within Google for your primary services. We need to not just show up on the first page of Google but rather, dominate the first page of Google for your primary services. 


Generate more leads, book new patients, and grow your practice. 205-721-8660

  • Content, PPC, SEO

Sign up for the latest Bell news.

More blog posts like this one

Healthcare

7 Powerful Ways to Grow Your Practice’s Revenue from Facial Rejuvenation Services

You and the Booming Facial Rejuvenation Market We all want our appearance to reflect how we feel inside. Yet, many of us 30-somethings and above

December 10, 2020
Customer Success

What to Expect from a Healthcare Marketing Agency

Why You Need a Healthcare Marketing Specialist You’re experiencing difficulty breathing, so you go to your general practitioner. He runs some quick tests, offers some

November 17, 2020
Healthcare

Reputation Management for Healthcare Practices

“Sticks and stones will break my bones but words will never hurt me.” Some of our parents may have taught us this adage as children

October 11, 2020
default_logo

Bell Media serves local companies in competitive markets that have a need or desire to grow. Bell Media is in the business of predictable outcomes, fueling growth by driving customer acquisition and filling open capacity. Whether you’re looking to outsource your marketing or just looking for digital marketing experts, Bell can help!

205-721-8660

Twitter
Facebook-f
Youtube
Instagram
Linkedin

Digital Services

  • Search Engine Marketing
  • Search Engine Optimization
  • Content Marketing
  • Website Design
  • Reputation Management

Recognition

Industries

  • Healthcare
  • Home Services

Resources

  • Team
  • Blog
  • Case Studies
  • FAQs

Website

  • Privacy Policy
  • Accessibility
  • Terms & Conditions

Visit Us

  • Montgomery, AL
  • Birmingham, AL
  • Nashville, TN
  • Houston, TX

About Us

  • Careers
  • Testimonials
  • Google Premier Partner
  • Core Values

© Bell Media, LLC

Speak with an Expert

Grab more revenue in your city.
Request a Free strategy!