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Search Engine Optimization

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Winning in Search Engines means winning more business. SEO helps improve page 1 rankings and inbound lead volume.

Search Engine Optimization is the process of improving the visibility of a website in a search engine’s unpaid search results, often referred to as natural, organic, earned, or free results. Through on-page optimization, off-site efforts, proper site indexing and the creation of unique, well-written content, Bell Media achieves high rankings for its customers that lead to more website visits and conversion opportunities.

Keyword Research

Keyword research involves digging into market search data to understand the most appropriate keywords to focus on and the strategy to help achieve greater visibility.

Engaging Content

Relevant content creates an engaged website visitor. Highly engaged website visitors indicate that you’re adding value to their visit which can pay dividends for your rankings in Google.

Business Listings

Having consistent and accurate name, address and phone number (NAP) information across the web helps build search engine’s trust which results in being rewarded in the search engine’s results page.

Foundational SEO

Solid organic rankings start with building a good foundation. This includes using best practices for page titles, headers, web page structure, meta descriptions, alt text and more.

Technical SEO

This component is crucial for increasing site rankings. Factors include on-site errors, canonicalization, correction of duplicate content, proper sitemap creation and submission, schema markup and much more.

Link Building

We practice active and passive link building by correcting citations and online listings to increase Google’s trust in your site, thus gaining valuable backlinks and increasing your overall organic rankings.

Grow your business with local SEO services.

SEO stands for Search Engine Optimization and represents the process of generating website traffic from specific sections contained on search engines. These sections may include organic, maps or editorial. In other words, SEO helps generate web traffic from SERPs (search engine results page) that are not from the paid section. Within SEO, there are two primary categories which include on-site and off-site SEO. On-site includes anything that’s optimized or updated on your website such as title and header optimization, page structure, content development and more. Off-site SEO tactics could include business listing consistency, listing optimization, link building and more.

It’s important to understand that local SEO is primarily related to business listings, their accuracy across the web, optimization of business listings, on-site local content as well as reviews. All of these factors help support a healthy local SEO strategy. Local SEO is critical for companies serving a local customer as it helps businesses improve SERP rankings and map visibility, which will drive more in-market website traffic that lead to sales.

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Are you exploring the idea of improving your rankings on Google and growing your organization? We’re here to help!

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SEO FAQs

After the initial foundational website clean-up and SEO work, it’s not uncommon to see small improvements from a ranking perspective. It’s important to note that meaningful improvements in website rankings take months or even a year depending on how competitive your industry is and the market in which you operate.

 

At BELL, we only hire SEO Specialists with experience. You should expect an in-house SEO expert to work on your website to ensure long term success.

 

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