WINNING IN SEARCH ENGINES MEANS WINNING MORE BUSINESS. SEO HELPS IMPROVE PAGE 1 RANKINGS AND INBOUND LEAD VOLUME.
Search Engine Optimization is the process of improving the visibility of a website in a search engine’s unpaid search results, often referred to as natural, organic, earned, or free results. Through on-page optimization, off-site efforts, proper site indexing and the creation of unique, well-written content, Bell Media achieves high rankings for its customers that lead to more website visits and conversion opportunities.
COMPONENTS OF SEO
Keyword research involves digging into market search data to understand the most appropriate keywords to focus on and the strategy to help achieve greater visibility.
Relevant content creates an engaged website visitor. Highly engaged website visitors indicate that you’re adding value to their visit which can pay dividends for your rankings in Google.
Having consistent and accurate name, address and phone number (NAP) information across the web helps build search engine’s trust which results in being rewarded in the search engine’s results page.
Solid organic rankings start with building a good foundation. This includes using best practices for page titles, headers, web page structure, meta descriptions, alt text and more.
This component is crucial for increasing site rankings. Factors include on-site errors, canonicalization, correction of duplicate content, proper sitemap creation and submission, schema markup and much more.
We practice active and passive link building by correcting citations and online listings to increase Google’s trust in your site, thus gaining valuable backlinks and increasing your overall organic rankings.
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SEO FREQUENTLY ASKED QUESTIONS
On-site Seo is any technique performed on a site’s webpages to help boost rankings in popular search engines like Google, Bing, Yahoo. This cost effective strategy can increase traffic, site usability, brand awareness and put a client’s business in front of customers who are actively looking for their product or service.
This is the process of going through a site and assessing its performance based on major SEO factors such as visibility, meta, content, image, and link issues. This process exposes many SEO issues and helps formulate a plan to make a healthier (SEO friendly) site for the client.
The process of assessing which keywords are right for a client’s web pages based upon search volume, rank difficulty, and relevance to the content within the page itself.
Creating a page title that is within google’s guideline length, has targeted keywords and company name for branding purposes. This is one of the most important aspects of a page when targeting specific keywords.
HTML attributes that provide concise explanations of the contents of web pages within the Search Engine Results Page (SERP’s). This is particularly important to help describe your page content and entice the browser to click your site.
Image optimization is the process of entering in descriptive alt text that explains the image and contains keywords and topics matching contents within the web page. This helps the clients page by increasing keyword relevance and optimizes your image’s searchability within google images search.
The process of optimizing content within the page, this includes inserting keywords and like topics into H1-H3 tags and within the rest of the page content accordingly. Targeted keywords that are highlighted in H1-H3 tags and within other relevant content on a page, can increase visibility of those targeted keywords in Google. Content within a page is one of the most important ranking factors in the Google search algorithm.
One of Google’s major algorithm rank factors is based upon page speed. We can scan specific web pages and fix major factors that may be slowing down a pages loading process to increase search engine rank.
NAP or Name, Address, and Phone Consistency is the process of making sure all of your listings are the same throughout the web. This practice gives search engines confidence in our client’s listings and can boost their local search results in return.
After the initial foundational website clean-up and SEO work, it’s not uncommon to see small improvements from a ranking perspective. It’s important to note that meaningful improvements in website rankings take months or even a year depending on how competitive your industry is and the market in which you operate.
At BELL, we only hire SEO Specialists with experience. You should expect an in-house SEO expert to work on your website to ensure long term success.
What is SEO?
SEO stands for Search Engine Optimization and represents the process of generating website traffic from specific sections contained on search engines. These sections may include organic, maps or editorial. In other words, SEO helps generate web traffic from SERPs (Search Engine Results Page) that are not from the paid section. Within SEO, there are two primary categories which include on-site and off-site SEO. On-site includes anything that’s optimized or updated on your website such as title and header optimization, page structure, content development and more. Off-site SEO tactics could include business listing consistency, listing optimization, link building and more.
Is Local Search Engine Optimization Important for my business?
It’s important to understand that local SEO is primarily related to business listings, their accuracy across the web, optimization of business listings, on-site local content as well as reviews. All of these factors help support a healthy local SEO strategy. Local SEO is critical for companies serving a local customer as it helps businesses improve SERP rankings and map visibility, which will drive more in-market website traffic that lead to sales.
Articles Related to Search Engine Optimization
Search Engine Optimization can be a complex topic that’s difficult to completely understand and even more difficult to execute. Thought Leaders at BELL have written a series of articles related to the topic of SEO. We hope you’ll take some time to read about the basics of SEO and how it can help your business grow.