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Plumcore was going through a rebrand and launched a new core product.

In 2015, Plumcore finalized the repositioning of its company with a new name, brand and product offering. The company was in the process of launching a new core product, trenchless pipe lining and needed a comprehensive digital marketing strategy to strengthen market awareness, search visibility and inbound lead flow.

Bell Media Implements a Digital Strategy

After researching plumbing industry trends, common challenges and keyword volume, Bell Media developed a  strategic paid search advertising campaign that would place Plumcore’s website in prime positions on Google and Bing when relevant searches were being performed. Bell felt it was also critical to implement a robust SEO strategy to generate organic search visibility and then ran highly targeted brand awareness campaigns on Google and Facebook. The result has been consistent lead flow with high value prospects.

Plumcore’s Digital Marketing Strategy Pays Off!

After implementing all facets of the strategy, Plumcore’s web traffic increased and qualified lead volume became consistent as they were present for 67,865 online searches. High visibility resulted in 1,327 clicks generating a 13.8% conversion rate driving 183 calls into Plumcore. One of these calls produced a $30,000 job!

In addition, Plumcore’s organic rankings have continued improving year-over-year with significant increases in all critical KPIs. Website Sessions are up 148% and New Users increased 171% from 2016 to 2017.

Tactics Used

Created a paid search advertising campaign and an seo strategy targeting businesses and consumers in search of plumbing services.

Developed a mobile-friendly website that was visually engaging and user-friendly to capture conversions.

Implemented call-tracking to analyze call quality for maximum optimization efforts.

Developed branding campaigns to drive awareness for Plumcore and its products and services.

Result

Secured a $30,000 job from an online ad!

Paid media delivered 138 phone call leads.

171% increase in new website visitors.

13.8% Conversion Rate!

4 Keywords rank on page 1 of Google nationally.

How much revenue does a new Plumbing Customer Mean For You?

 

Start Converting New Customers Today!

Bell Media has the team, resources and expertise to win new customers for you. If you’re ready to promote your business, drive more traffic, gain more market share and boost ROI, simply fill out the contact form below. We’re ready to go to work for you!