personal-injury-attorney-marketing

Not Satisfied with Prior Results

In the fall of 2016, a regionally-known leading personal injury firm tasked Bell Media to improve their online presence for consumers in four southeast metro areas looking for a personal injury or auto accident attorney. The firm ran an online campaign with a previous vendor, but was unsatisfied with the results. The number of leads were low, the quality of the leads were poor and website traffic was below expectations. Bell Media was up for the challenge.

A Strategy was Crafted

Bell Media proposed a multi-channel marketing strategy that would include the following: For lead generation, highly targeted search engine marketing campaigns would be deployed and the traffic would be routed to conversion-based landing pages. To improve website traffic numbers, a multi-market SEO strategy was implemented with on-site conversion optimization.

The Results Spoke for Themselves

Bell Media significantly improved all of the firm’s major KPI’s in only five months, producing over 3,000 conversions and most notably, reducing the average cost per conversion by 135%. The campaign has produced an increase in contracted cases and revenue producing opportunities.

PERFORMANCE

Total Clicks

Month 1 – 672
Month 5 – 1,103
64% Increase

SEM Calls

Month 1 – 134
Month 5 – 203
51% Increase

SEO Traffic

Month 1 – 1,092
Month 5 – 1,390
27% Increase

SEO Chats

Month 1 – 516
Month 5 – 1,367
165% Increase

Conversions

Month 1 – 727
Month 5 – 1,711
135% Increase

Conv./Day

Month 1 – 23.9
Month 5 – 56.2
135% Increase

Cost/Conv.

Month 1 – $28.06
Month 5 – $11.92
58% Decrease

Total Chats

Month 1 – 690
Month 5 – 1,012
47% Increase