surgeon-marketing

Surgery clinic's leads increase significantly after switching to Bell Media!

 

Surgeons Needed a New Digital Partner

In the fall of 2016, one of the top Orthopaedic Surgeons in Alabama hired Bell Media to execute a multi-channel online marketing campaign to increase website visitors and phone calls. The group of Surgeons previously attempted to carry out the strategy with another local vendor, but due to high turnover rates at the agency and having to re-teach their business needs/industry to new reps, they decided to seek out another vendor. They also expressed to Bell that they were seeking out a team of TRUE digital consultants, a team who understands the online industry and would make honest recommendations based on their needs. Bell Media was up for the challenge.

Bell Media developed, executed and optimized a comprehensive digital strategy

Results were achieved quickly. After the first 30 days the Surgeons saw the value in Bell Media’s services as reporting went beyond clicks and impressions to include qualified lead tracking. All form fills, chats and phone calls were recorded and qualified with the ultimate goal of developing a return-on-ad-spend model.

Tactics Used

Increased activity and visibility in Facebook and Instagram

Increased 1st page visibility in Google and Bing search for high value services.

Generated immediate lead flow from Google and Bing for its highest valued services.

Built and consulted on landing page and website projects to ensure greater lead capture rates.

Provided consultation on processes to increase lead to patient conversion rates.

Developed conversion tracking model and insights on return-on-ad-spend (ROAS)

Result

With the same investment!

 

  • Lead Conversions increased from 90 per month to 284 per month

  • Clicks increased 108%

  • Click through rates increased 23%

  • Impressions increased 200%+

As consumers are exercising their right to medical choice, it's critical that you're present when potential customers are in need.

Start Driving New Patients To Your Practice

Bell Media has the team, resources, expertise to win new patients. If you’re ready to promote your practice, drive more appoints, gain more market share, boost ROI, simply fill out the contact form below. We’re ready to go to work for you!