Increased new potential patient reach by 65%
The Challenges
UAB Medical West needed to improve its presence in the hospital space in Alabama. Moreover, they desired to showcase their expertise in specialized areas, becoming a thought leader in the healthcare arena.
Our Solutions
Bell Media implemented its Search Engine Dominance strategy, helping UAB Medical West occupy multiple positions on page 1 of Google for high-value relevant searches. Blogging aids in their goal of being the go-to experts in their markets of orthopedics, emergency care, and urgent care clinics and has created a great online user experience.
Results
2X Organic Traffic
Organic website traffic doubled year over year.
65% New Traffic
65% of their website traffic is coming from brand new visitors.
Page 1 of Google
Bell Media helps UAB Medical West occupy multiple positions on page 1
Testimonial from UAB Medical West
“Bell Media’s expertise on optimization and insight on content has really increased our visibility online. It’s always nice to be able to show our Administration how our dollars are working!”
Christina Bunn | Marketing Director