Bell Media’s Higher Education marketing team works with major universities, community colleges and technical schools who wish to increase student enrollment. Today’s students and their parents have more options than ever and they begin researching and preparing for college earlier than decades past. Having a strategic digital marketing plan enables colleges to reach potential students earlier in their research phase and stay present during their path to enrollment. A comprehensive digital presence will ensure you’re reaching the right student at the right time so that your enrollment numbers grow.
Here are a few digital marketing tactics that have proven successful in the Higher Education industry
- Targeted Email Marketing reaching students – Buying and renting lists of “in-market” high school graduates can be a highly effective avenue to reach new prospects
- University Social Advertising – Granular demographic targeting with behavioral and interest overlays can ensure you’re reaching the right student prospect with the right message
- Search Engine Marketing – Not every student has made their enrollment decision and many still search for college information on search engines.
- Display and Retargeting – Branding your University and staying present during the decision making process helps ensure brand lift and higher overall conversion rates when a potential enrollee is at the bottom of the funnel.
- Search Engine Optimization for college programs – When a potential student is actively searching for “the best engineering program in my state” having top of page visibility on search engines with highly relevant content will help significantly increase student consideration.
Education Marketing Services
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Search Engine Optimization
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