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Education Marketing

Bell Media’s Higher Education marketing team works with major universities, community colleges and technical schools who wish to increase student enrollment. Today’s students and their parents have more options than ever and they begin researching and preparing for college earlier than decades past. Having a strategic digital marketing plan enables colleges to reach potential students earlier in their research phase and stay present during their path to enrollment.  A comprehensive digital presence will ensure you’re reaching the right student at the right time so that your enrollment numbers grow.

Here are a few digital marketing tactics that have proven successful in the Higher Education industry

  • Targeted Email Marketing reaching students – Buying and renting lists of “in-market” high school graduates can be a highly effective avenue to reach new prospects
  • University Social Advertising – Granular demographic targeting with behavioral and interest overlays can ensure you’re reaching the right student prospect with the right message
  • Search Engine Marketing – Not every student has made their enrollment decision and many still search for college information on search engines.
  • Display and Retargeting – Branding your University and staying present during the decision making process helps ensure brand lift and higher overall conversion rates when a potential enrollee is at the bottom of the funnel.
  • Search Engine Optimization for college programs – When a potential student is actively searching for “the best engineering program in my state” having top of page visibility on search engines with highly relevant content will help significantly increase student consideration.


Education Marketing Services

Website Development

Bell Media builds websites that are beautiful, responsive and SEO-friendly to increase your online exposure and drive leads.

Mobile Advertising

Mobile Advertising and marketing offers an opportunity to reach a location-based relevant audience and Beyond.

Reputation Management

Our financial reputation management and monitoring service keeps you informed of online ratings, reviews and mentions about your business.

Search Engine Marketing

Instantly increase qualified traffic to your website and drive leads by serving ads on Google, Yahoo and Bing.

Social Media Management

Engage with customers and build relationships with your existing fans using Bell Media’s social media management services.

Search Engine Optimization

Looking for Search Engine Optimization or SEO for your financial institution? Bell Media’s experts achieve success in local & national markets for our clients.

Contact Our Student Acquisition Team For A Free Digital Marketing Consultation

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