The Challenges
Excel ENT, a Birmingham, Alabama ear, nose and throat medical practice strives to grow appointment requests and patients. However, they were not getting enough lead volume from their investment in radio advertising campaigns. They hired Bell Media to help them improve their medical practice marketing through digital marketing!
Our Solutions
To boost Excel ENT’s visibility, we unveiled a new navigation and conversion-friendly website. We also optimized their online presence with a strong Search Engine Dominance strategy. Blogging, video, and social media campaigns aided in their goal of becoming Thought Leaders in their field. Finally, we drove patient leads by launching a search engine marketing campaign and augmented their brand awareness with digital display ads.
Results
Exceeding growth goals
Bell Media exceeded Excel ENT’s desired patient growth by 163% within the first three months
Predictable patient growth
Excel ENT’s campaigns have continued creating predictable new patient inquiries
Generating desire ROI
Digital campaigns continue driving leads that convert into patients, driving a great ROI
Testimonial from Excel ENT
“We have had a relationship with Bell Media for almost a year now and it has made such a difference in our practice. Ana and Allison truly care about our outcomes and are always there when we have questions. If you are interested in engaging your business in social media, they are the ones to go to.”
Deborah Junkins | Excel ENT