Edward's Challenge
Edwards Heating and Cooling is an established business
in Montgomery, Alabama, but competition made it impossible for the brand to stand out. They couldn’t rank highly enough on Google or Bing to get customers from their online presence, which made it very difficult to get inbound leads.
Bell Media's Solution
Bell Media implemented a Search Engine Dominance
strategy with heavy SEO services to target consumers who were in the market for HVAC help. Our multi-pronged strategy helped Edwards rank for cooling, heating, and plumbing keywords locally.
Results
900+ annual online conversions
Website visitors were calling and submitting form fills for service
28 inbound inquiries per month
Inbound leads increased incrementally from search engines
Had top organic rankings
After a year, Edwards had top of page 1 rankings for plumbing services
