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  • Home Services Case Study

Local HVAC and Plumbing company generates 900+ online conversions

  • July 22, 2020
  • Bell Media

Edward's Challenge

Edwards Heating and Cooling is an established business
in Montgomery, Alabama, but competition made it impossible for the brand to stand out. They couldn’t rank highly enough on Google or Bing to get customers from their online presence, which made it very difficult to get inbound leads.

Bell Media's Solution

Bell Media implemented a Search Engine Dominance
strategy with heavy SEO services to target consumers who were in the market for HVAC help. Our multi-pronged strategy helped Edwards rank for cooling, heating, and plumbing keywords locally.

Results

900+ annual online conversions

Website visitors were calling and submitting form fills for service

28 inbound inquiries per month

Inbound leads increased incrementally from search engines

Had top organic rankings

After a year, Edwards had top of page 1 rankings for plumbing services

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