DEVELOP LOCAL AWARENESS OF YOUR ORGANIZATION WITH DISPLAY ADVERTISING
Display Advertising is the ultimate brand awareness component in your online marketing arsenal. Using Google’s Display Network and DoubleClick platforms, we’ll place your static and dynamic ads on high- traffic websites frequently visited by your target audience. Did you know; studies prove that on average a consumer must see an advertisement seven or more times before they take action. That’s why it’s critical to maintain top-of-mind awareness with your customers during their online journey. If you’re looking to increase brand awareness, captivate your audience through a visual ad, or show ads to those who previously visited your website, then Display Advertising is for you.
DISPLAY TARGETING TACTICS
Contextual targeting serves ads based on the identity of the viewer and the content being consumed on a webpage.
Remarketing targets past website visitors with the goal of keeping your brand present during someone’s path-to-purchase.
Placement targeting places your ads on pre-determined websites that you know your target market visits.
Right People. Right Time.
Display advertising offers a robust set of tools to target and influence your potential customer’s purchase decision. A consumer’s online purchase journey is more complex than ever with multiple website visits, competitor comparisons, online review consumption and the use of multiple devices by a single user. Display advertising reaches customers after they visit your website, show “in-market” behavior, meet the right demographic make-up and/or are reading content relevant to your product and service offerings.