Achieves goal of #1 Mohs surgeons in their area
The Challenges
Birmingham, Alabama, has had an influx of clinical dermatology practices enter their space, squeezing Total Skin & Beauty’s client roster and drying up leads. An established practice since 1983, Total Skin specializes in Mohs cancer surgery and needed to recapture market share and improve name recognition to a new generation of prospective patients.
Our Solutions
To boost Total Skin’s visibility, we unveiled a new navigation and conversion-friendly website. We also optimized their online presence with a strong search engine presence and a blogging campaign. We designed these to educate and showcase their expertise in the Mohs surgery area.
Results
2X new patient inquiries
Within the first 6 months, Bell helped them double their patient appointment requests
68% increase in web traffic
Ad campaigns drove a 68% increase in qualified website traffic year-over-year
Results in 90 days
Total Skin saw an uptick in lead volume within the first 90 days of campaign launch.
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