The Challenges
A dermatology clinic previously tried boosting its Coolsculpting service with a different digital agency after investing in two Coolsculpting machines. However, the clinic needed better insights and a consultative approach. The dermatologist then partnered with Bell Media to drive more patient bookings for their Coolsculpting service.
Our Solutions
Bell Media took a multi-channel approach to boost customers’ awareness of Coolsculpting, advertising on Facebook, Instagram, and Google. With optimized landing pages, our team targeted individuals near the clinic with an interest in Coolsculpting or weight loss.
Results
Drove over 500 leads
The dermatology clinic received 550 leads for Coolsculpting.
Converted over 200 patients
The campaign generated 240 conversions from 357 phone conversations.
Won on Google
13,380 campaign clicks with a 4.1% click-through rate on Google