Have you invested significant resources in your practice or office?

Have you made investments in new equipment or products? Do you need to find new customers to fill open capacity and quickly recoup your capital outlay?

cosmetic-marketing

We Know the Aesthetic Marketing Space

From EMSCULPT and fractional lasers to Botox and dermal fillers, Bell Media is the “go-to” marketing agency for Cosmetic & Aesthetic Service Providers who are determined to accelerate their practice growth and be the leaders in their market.

Dermatology Services

Bell Media helps dermatology practices attract new customers for nearly all medical and cosmetic services.

Dermatologists

Medi-Spa Services

Bell Media helps generate new customers from skin care services to injectables, body sculpting, and more.

Medi-Spas

Plastic Surgery Services

Bell Media helps Plastic Surgery practices generate new patients for all elective procedures.

Plastic Surgeons

Bariatric + Weight Loss Services

Bell Media helps your Bariatric Practice generate high-value customers for your multiple weight loss surgeries and services.

Bariatrics + Weight Loss

DIGITAL MARKETING SERVICES FOR
COSMETIC + AESTHETIC SERVICE PROVIDERS

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SEARCH ENGINE MARKETING

Being present at the top of Google when patients are in-market for cosmetic & aesthetic services.

88% of patients use search to research healthcare services and 75% never make it to page 2 of the search results. If you want to win high-value aesthetic patients you need a strategy to position your practice on page 1.   

Our team uses a proven, data-driven methodology to implement SEM (Paid Search) strategies that are critical for driving high-quality leads, increasing consultations and ultimately acquiring new patients.

search-engine-optimization

SEARCH ENGINE OPTIMIZATION

Showing up in organic search results when cosmetic, aesthetic, and wellness patients are researching a procedure.

4 out of 5 patients use search prior to booking their first appointment.  Patients now have the power to research procedures and evaluate providers without having any interaction with a practice.

Because SEO is an important part of any online marketing play for aesthetic practices, Bell Media will craft an SEO plan that will drive up your organic rankings for high-value patient searches and drive quality website traffic.

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WEBSITE DEVELOPMENT

Designing websites to ensure the highest new patient conversion rates at every stage of the “decision” funnel.

Today, the patient experience begins online; 83% of patients visit a website before choosing a provider and more than 33% use a mobile device for health research and appointment booking.

Your website is the face of your practice and should make a great first impression for prospective new patients.  Having a well-designed, mobile-first, conversion-focused website will ensure your practice is positioned as a leading provider of Cosmetic & Aesthetic services.

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SOCIAL MEDIA 

Leveraging the power of social networks to attract new cosmetic and aesthetic patients and engage with your current clients.

41% of patients say social media influences their decision when choosing a healthcare provider. Your social media presence keeps you in the minds of your current patients, and also influences new patients to choose your practice over your competitors.

Keeping your feed up-to-date is important but social media advertising also needs to be part of your marketing strategy. We target your ideal patients by building custom audiences to increase brand awareness and bring in the best possible leads for your practice.

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CONTENT MARKETING

Building trust and establishing your practice as a leading provider of cosmetic and aesthetic services.

61% of patients choose their healthcare provider after reading a practice’s blog.  Regularly producing original and educational material on your website will help potential patients answer questions and become more engaged with your practice.

A strong content marketing strategy is key for improving your website’s organic traffic, driving patient inquiries and consultations.

Video

VIDEO ADVERTISING

Using online video to attract, educate, and convert more cosmetic and aesthetic patients.

Video marketing is a key component of content marketing and SEO, and helps to nurture patients on their path to conversion.

Online video is also a fast-growing gateway for health information – 64% are more likely to choose a service after watching an educational or testimonial video.  

Further, patient testimonials, a tour of your facility, or an introduction to your staff allows patients to establish a connection with your practice.

Key Marketing Areas For Cosmetic, Aesthetic and Wellness Providers

Dermal and Injectables Marketing

Botox, Juvederm, Restylane, Belotero, Kybella, and many more!

Patient demand for dermal fillers and injectables continues to grow and is expected to push the global market for these services to more than $8 Billion over the next 5 years. Our team will leverage competitive insights to create a holistic digital marketing strategy so you can win in the growing and highly-competitive dermal filler space.

dermal-filler-marketing
dermal-filler-marketing

Dermal and Injectables Marketing

Botox, Juvederm, Restylane, Belotero, Kybella, and many more!

Patient demand for dermal fillers and injectables continues to grow and is expected to push the global market for these services to more than $8 Billion over the next 5 years. Our team will leverage competitive insights to create a holistic digital marketing strategy so you can win in the growing and highly-competitive dermal filler space.

body-sculpting-marketing

Body Sculpting Marketing

EMSCULPT, Coolsculpting, SculpSure, Sono Bello

Body sculpting and non-invasive fat removal procedures are booming in the US. More people are choosing to shape different parts of their bodies by using ultrasound, radio frequency, infrared light, and vacuum massage to reduce fat cells and/or build muscle. Bell Media has extensive experience helping providers market EMSCULPT, Coolsculpting, SculpSure, and other popular body sculpting services to deliver a positive ROI.

Plastic Surgery Marketing

Rhinoplasty, Facelifts, Breast Enhancements, Tummy Tucks

Plastic surgery is one of today’s most searched topics in the US and according to the American Society of Plastic Surgeons, the number of procedures continues to grow. Our team will position your practice to take advantage of this growth with a well-planned and executed digital marketing strategy.

plastic-surgery-marketing
plastic-surgery-marketing

Plastic Surgery Marketing

Rhinoplasty, Facelifts, Breast Enhancements, Tummy Tucks

Plastic surgery is one of today’s most searched topics in the US and according to the American Society of Plastic Surgeons, the number of procedures continues to grow. Our team will position your practice to take advantage of this growth with a well-planned and executed digital marketing strategy.

laser-removal-marketing

Laser Therapy Marketing

Acne Scars, Hair Removal, Mole Removal, Skin Resurfacing

From repairing sun damage to removing a tattoo, there is no shortage of online searches for laser therapy solutions.  If patients are researching, it is important that your practice is present for those searches. Bell Media’s holistic approach to digital marketing ensures that the right patients are finding your practice during their digital journey and positions you as the right choice for their healthcare needs.

Weight Loss Marketing

Liposuction, Gastric Sleeve, Lap-Band, Orbera Gastric Balloon

As a provider of weight loss services, you know first hand that these procedures are as much of an emotional journey as they are a physical one. While losing weight enhances a patient’s appearance, it also enhances their quality of life; sometimes even saving their life. Our strategies are designed to educate patients on your services, providing them with all the research needed to feel confident choosing your practice.

Weight Loss Marketing

Liposuction, Gastric Sleeve, Lap-Band, Orbera Gastric Balloon

As a provider of weight loss services, you know first hand that these procedures are as much of an emotional journey as they are a physical one. While losing weight enhances a patient’s appearance, it also enhances their quality of life; sometimes even saving their life. Our strategies are designed to educate patients on your services, providing them with all the research needed to feel confident choosing your practice.

Cosmetic Skin Marketing

Microdermabrasion, Microneedling, Dermaplane, Hydrafacial

These facial rejuvenation treatments are performed in office by a licensed dermatologist but they’re also offered at spas and other cosmetic and aesthetic providers. Bell Media is committed to letting your patients know that these services should be performed in your state-of-the-art facility under the supervision of your expertise.

 

FREQUENTLY ASKED QUESTIONS

Bell Media specializes in helping cosmetic and aesthetic practices that have a strong desire to grow. We work with clients to create a holistic digital marketing strategy designed to help you achieve your growth goals.

Choosing the right marketing budget isn’t one-size-fits-all.  Our team will work diligently to understand your goals and use our experience working with cosmetic and aesthetic practices to recommend an investment level to set you up for a profitable ROI.

Our content writers are experts in the field of cosmetic and aesthetic services. From weight loss surgeries like Lap-Band to cosmetic procedures like Botox, you can feel confident that our writers know how to effectively communicate your practice’s unique voice to your patients about your service offerings.

Once we’ve agreed on a comprehensive digital strategy, you will have a team dedicated to the success of your campaign.   Our Launch Team will work with you to get the strategy launched efficiently and on-time.

Absolutely! We know you have a lot on your plate. So, when you need answers, you get them. No runaround. No wasted time. With a designated Digital Consultant, highly trained Customer Success Managers and hands-on experts in all forms of digital products and services, we do all the heavy lifting for you. You take care of your business. We take care of you.

We know you need regular, informative feedback on your digital campaigns. Alongside a strategically oriented monthly insight call with your Customer Success Manager, you’ll have 365, 24-7 access to a real-time, at-a-glance dashboard. Get the campaign performance information you need on your terms.

Anyone can say they do it better. At Bell Media, we prove it. Every. Single. Day. We provide tangible, trackable results you can see. We understand that most campaigns don’t fail because of the service or product itself. Campaigns fall flat because of poorly executed maneuvers that use a shotgun when they needed a laser-focused precision strike instead.

Our Customer Success team will work with your practice to track and regularly report on KPIs, patient consultations, and appointments to ensure we are driving success for your campaigns.

Absolutely. Bell Media’s team will work with your practice to ensure co-op reimbursements are processed efficiently and in a timely manner.

Let’s Get Started!

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