CONTENT MARKETING – THE PERFECT COMPLEMENT TO A COMPREHENSIVE BRANDING, SEO AND LEAD GENERATION CAMPAIGN.
Content Marketing is a modern way of telling your company’s story to a hungry audience looking for a business like yours. By leveraging your company’s experience, unique thought leadership, and educational anecdotes, you can translate your company’s brand into bite-sized articles and blogs that will warm up your prospects, educate them on your products and services, build trust with your audience and greatly improve your website’s organic SEO efforts.
YOUR STORY | DIFFERENTIATE
Every business has a series of stories to tell. What makes you unique? What do you do better than your competition? Content Marketing is a way to begin to tell the stories of your company in a way that allows people to really comprehend.
Our clients in some cases invented the spaces they’re in. They have long-time employees that know more about their products and services than anyone will ever dream of knowing.
REACH YOUR AUDIENCE
It is no mystery that search engines like Content Marketing. These engines want to share the best, most accurate search results to their users, and they value frequently-updated content on a website as a leading factor with which to rank you in search results.
Tell your story and differentiate with content marketing.
Position your company as a thought leader and win against the competition.
Improve your rankings with solid content and generate more inbound leads.
Are you struggling with creating great content for your website or do you need a company to help write website copy, blogs, articles or white papers? We’re here to help!
Content Marketing FAQs
Frequently created content in the form of blogs, special reports, white papers, case studies, etc. allows you to showcase Thought Leadership. Second, companies with prospects who have longer decision-making processes can nurture their prospects throughout the path to purchase. Last, in markets where there is commoditization of products or offerings, compelling and relevant content allows your business to differentiate
Consider SEO results from blogging like a marathon, not a sprint. It may take several months for your new content to be indexed and rank on search engines; it’s important to consider that most content placed on your site will take time to become visible on SERPS (Search Engine Results Pages). In addition, great content on your site is not only there for search engine rankings but to improve your website visitor’s experience by adding educational value. Content is an owned asset for your organization and should be used as such.
Certainly not! Bell Media’s Content Marketing program also includes a “jumpstart” content distribution campaign that immediately puts your content into the hands of your target market right away. Also, use your blogs to nurture leads.
Absolutely, we cover several industries and have knowledgable experts writing for you related to your industry.
No, we do not – for two important reasons:
- Google will penalize websites with duplicate content. Period.
- The art behind blogging and other Content Creation is the unique voice, personalization, and brand we create for your business. We might come to the table with lots of creative idea themes, but we will always find the perfect, unique angle that differentiates your business to resonate with your prospects. Your Content Marketing campaigns with us are always custom, unique, and different from any other client in the same field.