Get up to speed with today’s consumers In today’s fast-paced world, consumers expect instant gratification. They want it and they want it now. Fast access to your website is no exception. If visitors are forced to wait for your sluggish website to load, they’ll bounce and go to one of your competitors. Below, we’ll dive …
One of the most important aspects of web design is functionality. This term refers to how easy it is for visitors to use and navigate your website. You can have the best-looking website around, but if your navigation is too confusing, users are unlikely to stay on your website long enough to convert to customers. …
Secrets to driving prospects into your sales funnel with intuitive website navigation Read More »
As potential customers check out your website, you have less than 15 seconds to make an impression. Because most people have such a short attention span these days, your website content needs to be able to pique their interest right off the bat. Your website is your first impression and virtual storefront, so you need clear and …
Convert prospects with these 4 tips for excellent website content Read More »
Last week I attended the American Marketing Association’s January Luncheon. It’s no coincidence that Bell Media’s very own Scott Bell, Founder and CEO, was the guest speaker of the event. The theme of the discussion was to outline the process and metrics business owners should be thinking about when trying to determine how much to …
How Much Should You Invest in Sales and Marketing? Read More »
If you are implementing a digital marketing strategy for the first time, you may be asking yourself, “What is the best way to measure the success of my campaigns?” There are specific metrics and key performance indicators (KPI) to look at if you want to get a clear picture of your return on investment and the value …
Clicks, conversions, and more: How to measure digital marketing success Read More »
Here at Bell Media, we are constantly looking for new ways to educate our clients and partners about the services we offer, technologies we use, and the in-house expertise we’ve developed over the years. With that in mind, let’s talk about something Bell Media specializes in when it comes to building websites – WordPress. What …
As the Director of Content Marketing, I’ve seen firsthand the successes (and failures) of a content marketing campaign, and I’ve learned over time how to track if your content efforts are paying off — without getting too technical! Companies are becoming wiser to the importance of effective content marketing: they realize it drives organic traffic, nurtures current and …
3 Metrics to Track Your Content Marketing Campaign Read More »
Interested in learning more about Assisted Conversions? How about the best method for finding these conversions within Google Analytics? In this article, we’ll take a quick look at what makes up an assisted conversion, why it’s important to understand them and how to navigate Google Analytics to find and report data. WHY SHOULD I CARE ABOUT ASSISTED …
Toy Story is considered to be Pixar’s very first fully computer-animated feature film. Every 90s kid knows that to say “To infinity and beyond” is quoting Buzz Lightyear, the infamous space ranger from Pixar’s Toy Story. You could say that this simple phrase from animation’s digital milestone was foreshadowing the future of all digital media. If you think about …
Digital Marketing: Taking Us Beyond Our Expectations Read More »
The business environment has become a virtual-first economy. The businesses that are winning are the ones that are well represented online and have easy-to-use consumer features and avenues to provide products and services to customers remotely. That said – those businesses with eCommerce capabilities (“online stores”) are leading the pack. We have built eCommerce solutions …
Does my business need an online store? eCommerce demystified Read More »
