Website + Digital Strategy

Secrets to driving prospects into your sales funnel with intuitive website navigation

One of the most important aspects of web design is functionality. This term refers to how easy it is for visitors to use and navigate your website. You can have the best-looking website around, but if your navigation is too confusing, users are unlikely to stay on your website long enough to convert to customers. …

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Convert prospects with these 4 tips for excellent website content

As potential customers check out your website, you have less than 15 seconds to make an impression. Because most people have such a short attention span these days, your website content needs to be able to pique their interest right off the bat. Your website is your first impression and virtual storefront, so you need clear and …

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Scott-Bell-Birmingham

How Much Should You Invest in Sales and Marketing?

Last week I attended the American Marketing Association’s January Luncheon. It’s no coincidence that Bell Media’s very own Scott Bell, Founder and CEO, was the guest speaker of the event. The theme of the discussion was to outline the process and metrics business owners should be thinking about when trying to determine how much to …

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Clicks, conversions, and more: How to measure digital marketing success

If you are implementing a digital marketing strategy for the first time, you may be asking yourself, “What is the best way to measure the success of my campaigns?” There are specific metrics and key performance indicators (KPI) to look at if you want to get a clear picture of your return on investment and the value …

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3 Metrics to Track Your Content Marketing Campaign

As the Director of Content Marketing, I’ve seen firsthand the successes (and failures) of a content marketing campaign, and I’ve learned over time how to track if your content efforts are paying off — without getting too technical! Companies are becoming wiser to the importance of effective content marketing: they realize it drives organic traffic, nurtures current and …

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digital-marketing-post

Digital Marketing: Taking Us Beyond Our Expectations

Toy Story is considered to be Pixar’s very first fully computer-animated feature film. Every 90s kid knows that to say “To infinity and beyond” is quoting Buzz Lightyear, the infamous space ranger from Pixar’s Toy Story. You could say that this simple phrase from animation’s digital milestone was foreshadowing the future of all digital media. If you think about …

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e-commerce-demystified

Does my business need an online store? eCommerce demystified

The business environment has become a virtual-first economy. The businesses that are winning are the ones that are well represented online and have easy-to-use consumer features and avenues to provide products and services to customers remotely. That said – those businesses with eCommerce capabilities (“online stores”) are leading the pack.  We have built eCommerce solutions …

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