Maryn Kuiper, Marketing Coordinator, Events & PR

Employee Spotlight: Maryn Kuiper

Welcome back to this month’s Employee Spotlight! In this edition, we are learning about what Maryn enjoys most about Bell Media, her go-to pump-up song and more!   What is your role at Bell Media: Marketing Coordinator: Events & Public Relations What do you enjoy the most about your job at Bell Media? I love […]

What is an Assisted Conversion?

Interested in learning more about Assisted Conversions? How about the best method for finding these conversions within Google Analytics? In this article, we’ll take a quick look at what makes up an assisted conversion, why it’s important to understand them and how to navigate Google Analytics to find and report data.   Why should I […]

Facebook Algorithm

Avoiding Facebook’s algorithm change pitfalls

As you’ve possibly read by now, Facebook has changed their algorithm again for what users see in their Newsfeed.  Therefore, I sat down this week with our social media and digital marketing team to get the scoop on what it means to YOU as a business page owner.  We came up with some ideas and […]

5 Google Adwords Features to Utilize in 2018

Interest Targeting At times, targeting a specific audience with search ads can be a challenge, despite your best efforts to bid on specific keywords relevant to your business. This can particularly be true when running a PPC campaign for a B2B company. Keywords without context have a tendency to create challenges for driving the most [...]

What You Need To Know About Digital Marketing – August 2017

Hey hey! Welcome to the August 2017 edition of What You Need To Know About Digital Marketing. In this edition, we’ll discuss Facebook in-stream video ads, Google ad blocking and Facebook penalizing slow loading websites. Enjoy!   Facebook Now Offering In-Stream Video Ad Buys For advertisers, it means more ad opportunities. For users, it means [...]
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What You Need To Know About Digital Marketing – July 2017

Hola Marketers! Welcome to the July 2017 edition of What You Need To Know About Digital Marketing. In this edition, we’ll discuss Snapchat Paperclip, Google Business Listing Chat and LinkedIn Video Sharing. If you love our articles, sign up for our email list at the bottom of the page. Cheers! Snapchat Launches Paperclip Finally! Snapchat [...]
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Should I Invest More In Digital Marketing? – Bell Bytes

Intro Hey folks! Welcome to this edition of Bell Bytes. We’ll be discussing the question “should I invest more?” What I mean by that is asking the question “Should I invest more in my digital marketing for a product or service that I’m selling or offering to a community?” There are some great tools that [...]
a close up of a sign

Social Media Retargeting Ads Explained

Greetings marketers! The article below, Advanced Social Media Advertising Tactics - Retargeting Website Visitors, is the second entry of our Advanced Social Media Advertising Series. Our goal of this series is to shed light on underutilized social media advertising techniques that marketers and small business can use to generate positive outcomes for their business. If [...]

Social Media Lead Ads Explained

Hey Folks! The article below, Social Media Lead Ads Explained, is the first entry of our Advanced Social Media Advertising Series. The goal of the series is to peel back the curtain on lesser known but highly effective social media advertising techniques that marketers and business owners can use to yield big results for their [...]

Why Your Business Needs A Video

Video Marketing has undoubtedly been the hottest marketing trend of 2017 and for good reason. We’re now spending multiple hours per day on our devices consuming countless videos on YouTube, Facebook, Instagram, Twitter and Snapchat. So much, that consumers are cutting cable TV at an alarming rate and social media platforms have increased the amount [...]