Google Marketing Live 2019 Recap
It was a fast start to the day as Google announced key new initiatives, product launches, and enhancements for Google Shopping, Google Discover, and YouTube (just to name a few) at Google Marketing Live 2019 in San Francisco, CA. Let’s take a deeper dive into some of the key announcements. Google Shopping: 3 New […]
Troy University’s Synergy Marketing Conference
Last month Bell Media had the pleasure of sponsoring Troy University Montgomery’s first Synergy Marketing Conference. This was an all-day event where over 50 professionals came together to learn from a variety of keynote speakers. The crowd was diverse with marketing coordinators, creative directors, communications specialists, and brand managers all networking together with Alabama’s industry […]
SEO in simple terms: bring prospects to you; increase sales
There is no lack of articles on the internet about Search Engine Optimization (SEO) and its benefits. But we find a lot of times that they’re written in a very technical way, and they don’t address the bigger picture of what SEO can really mean to a business. So consider this statistic: 70% of B2C […]
Collect more new leads off your website with this simple advice
By Ryan Files Websites are meant to bring you new leads. It’s critical when creating or redeveloping your website to keep the idea of driving new leads in mind from the very beginning. What is important for your prospects to learn about your company right away? What are some different ways they like to consume […]
How to Succeed with B2B Digital Marketing
Businesses who provide products or services to other businesses may feel their digital marketing efforts haven’t worked in the past. It’s true, B2B marketing has its fair share of challenges; if businesses invest in the wrong digital marketing solutions to drive leads, then it’s likely the investment ROI will fall short of expectations. Let’s face […]
Six ways to use Content Marketing to drive leads and win new business
Businesses like yours are on a constant look-out for new, innovative ways to get new leads and win new business for your company. I’m sure that you have tried many different ways to make this happen; some have been successful, and some have flopped. I’d like to talk to you today about utilizing Content Marketing […]
2018 SEO Trends
What’s Your Customer’s Path-to-Purchase?
Have you ever asked your customer “Where did you hear about us”? This is a commonly asked question for small to mid-sized business owners and managers…and rightfully so. We all want to know where our leads and sales opportunities derive. There’s an inherent challenge with this question though; a consumer’s path-to-purchase is most likely […]
