Did you know billions of dollars are spent on marketing every year? Most people think the more money spent, the better the results are going to be. Sometimes that’s just not the case. There are multiple ways to reduce your cost per lead (CPL). To get started, you need to determine your current cost per …
Every business wants to rank on the first page of Google but for local home service businesses competing against the big guys, that can seem like a huge challenge. But here’s the secret. Local Google search results include Google’s Map-Pack, also known as the 3-pack, and it’s powered by your Google My Business listing. One …
Is your contracting business ranking in Google Maps? Read More »
When it comes to generating new customers, sometimes you only have one shot at winning the business. This rings true when a potential customer has an emergency service issue, such as an HVAC system being down in mid-Summer or a business having a power outage issue during business hours. During these times a consumer will …
Tips for Generating More Emergency Service Requests at your Home Services Company Read More »
Did you know that making a few small changes to your website can significantly improve the number of leads that you generate from visitors? Imagine you drive 2,000 visitors to your website per month that generate 100 inbound leads (5% conversion rate). Making a handful of changes could move your conversion rate to 10%, which …
Creating an HVAC and Plumbing Website that Converts Read More »
