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Have you ever asked your customer “Where did you hear about us”? This is a commonly asked question for small to mid-sized business owners and managers…and rightfully so. We all want to know where our leads and sales opportunities derive. There’s an inherent challenge with this question though; a consumer’s path-to-purchase is most likely […]
Welcome to the second episode of Bell Media’s 10 Minute Digital Series. This week, Bell Media’s VP of Business Development, Casey Pilgrim, joins us to discuss the Digital Marketing Relay Race. Transcription of the audio can be found below. Enjoy! Matt: We here at Bell Media meet with multiple clients every single week. Multiple prospective clients. We […]