marketing during an economic downturn

Marketing during a recession: How to not just survive, but thrive

The facts and figures are in, and the signs seem to point to the inevitable: an upcoming economic downturn. It’s an uncomfortable topic that many like to pretend isn’t relevant until it’s too late. And while entering into a period of economic recession can be stressful for a business, with the right preparation and strategy, […]

Photo: American Marketing Association

2019 AMA Leadership Summit: The Power of Your Message

Last week, I attended my first American Marketing Association (AMA) Leadership Summit — and I loved it! Each year, the Summit brings together professional chapter leaders nationwide to share their experiences, connect with each other, and inspire our community to build a stronger AMA. This year, the theme was NEXT: Navigate Extraordinary. Learning from the […]

Scott Bell, keynote speaker AMA Birmingham Luncheon

How Much Should You Invest in Sales and Marketing?

Last week I attended the American Marketing Association’s January Luncheon. It’s no coincidence that Bell Media’s very own Scott Bell, Founder and CEO, was the guest speaker of the event. The theme of the discussion was to outline the process and metrics business owners should be thinking about when trying to determine how much to […]

Alexander Shunnarah et al. posing for the camera

Three ways Alexander Shunnarah became a marketing phenom

Photo credit:  Eric Gray Photography Alexander Shunnarah is a “big deal” here in Alabama.   A local hometown personal injury attorney made good nationally, Shunnarah is known for his heavy billboards, TV commercials, and digital ad campaigns seen ubiquitously wherever you go. I attended a Birmingham chapter meeting of the American Marketing Association yesterday, and […]

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What You Need To Know About Digital Marketing – April 2017

Welcome to the April 2017 edition of What You Need To Know About Digital Marketing. In this edition, we’ll discuss LinkedIn advertising, cross-device remarketing, Search Engine Rankings, Instagram vs Snapchat, YouTube TV and a few other interesting digital tidbits. If you dig our articles, be sure to hop on our email list located at the [...]

Why Your Website Needs Live Chat

Live chat. Chances are, you’ve seen it before. If you haven’t, you’re about to see it. Take a look at the bottom right corner of your screen. You’ll see a chat bubble. After a few seconds, an image of a stunning handsome man will appear greeting you with a welcome message. If you click on [...]
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What You Need To Know About Digital Marketing – February 2017

Happy February! How was your V-Day? Have a nice meal? Get some chocolates? That's nice. Let's jump into the February 2017 installment of What You Need To Know About Digital Marketing.  In the February edition, we cover Email Marketing Trends, Google Search Ads visual changes and Mobile Video Trends. Enjoy!   Email is NOT dead With the quick rise of [...]

What You Need To Know About Digital Marketing – December 2016

We're back for the final 2016 edition of What You Need To Know About Digital Marketing.  In the December edition, we cover Google's 2016 search ranking factors, new live stream features and Google's Top 10 Worldwide Searches of 2016. Enjoy! Google’s Top Search Ranking Factors of 2016 Searchmetrics released a compelling 63-page report of Google’s top search ranking [...]

The Digital Marketing Relay Race – 10 Minute Digital – Episode 2

Welcome to the second episode of Bell Media’s 10 Minute Digital Series. This week, Bell Media’s VP of Business Development, Casey Pilgrim, joins us to discuss the Digital Marketing Relay Race. Transcription of the audio can be found below. Enjoy! Matt: We here at Bell Media meet with multiple clients every single week. Multiple prospective clients. We […]