As the Director of Content Marketing, I’ve seen firsthand the successes (and failures) of a content marketing campaign, and I’ve learned over time how to track if your content efforts are paying off — without getting too technical! Companies are becoming wiser to the importance of effective content marketing: they realize it drives organic traffic, […]
Every business owner or Marketing Director will tell you they struggle with making blogging a priority. Why? They certainly believe in the power of content marketing. They certainly want to nurture and educate their prospective and current customers with targeted, intelligent, insightful information. They certainly want to gain the attention of Google to improve their […]
As you’ve possibly read by now, Facebook has changed their algorithm again for what users see in their Newsfeed. Therefore, I sat down this week with our social media and digital marketing team to get the scoop on what it means to YOU as a business page owner. We came up with some ideas and […]
Businesses who provide products or services to other businesses may feel their digital marketing efforts haven’t worked in the past. It’s true, B2B marketing has its fair share of challenges; if businesses invest in the wrong digital marketing solutions to drive leads, then it’s likely the investment ROI will fall short of expectations. Let’s face […]
Businesses like yours are on a constant look-out for new, innovative ways to get new leads and win new business for your company. I’m sure that you have tried many different ways to make this happen; some have been successful, and some have flopped. I’d like to talk to you today about utilizing Content Marketing […]
