205.721.8660Website + Digital Strategy Blog
Improve your organization’s digital marketing and web strategy with BELL’s industry insight. Read original articles by the Bell team.
Is WordPress Safe?
Before diving into the post below, be sure to read this primer post I wrote back in 2020, introducing WordPress to those wondering what it
Is WordPress Safe?
Before diving into the post below, be sure to read this primer post I wrote back in 2020, introducing WordPress to those wondering what it
Browsers and Your Business: Putting Your Best Foot Forward Online
How much thought have you given to browsers? You know, the tools by which you search the web and view sites online? Browsers are much
The Importance of Building a Strong Online Presence
Over the past 10-15 years, building a strong online presence has evolved from being a nice-to-have to a must-have if you desire to grow your
8 Foundational SEO Tips that Yield BIG Results for Your Small Business
Every good building starts with a strong foundation — and that foundation impacts all experiences had in that physical space. In the digital area, your
A Business Guide to Google Analytics 4
You may have noticed an interesting email in your inbox recently from Google Analytics: “Welcome to the future of Google Analytics.” As a business owner,
Website Copywriting: Attract and Convert More Customers
We all want our websites to translate into more conversions and revenue from business. Yet, when investing in a new website, copywriting tends to rank
Guide to a Merry and Bright Revenue-Driving Website
Every year, as the air grows crisp, the winter holidays are upon us in the blink of an eye. Now is the time to begin
Bell named to 2020 Inc. 5000 List for 6th Time
We’re excited to announce that we’ve been named to Inc. Magazine’s 2020 list of America’s fastest-growing private companies, marking it the sixth time the Company
Is your website in Kindergarten?
Get Your Website Out of Grade School We love our kindergartners but we don’t want our websites to act like 5-6 year-olds. Your website is
Dedicated Marketing Partners in Your Success
Helping You Achieve Your Business Goals Does your current marketing provider offer an experienced partner who helps guide your efforts, measures success, and helps you
The Value of a Great Website Support Team
After you publish your new website, the relationship with your website development partner isn’t ending. What you may find is that it’s the beginning of
Is your website like a slug?
Get up to speed with today’s consumers In today’s fast-paced world, consumers expect instant gratification. They want it and they want it now. Fast access
Secrets to driving prospects into your sales funnel with intuitive website navigation
One of the most important aspects of web design is functionality. This term refers to how easy it is for visitors to use and navigate
Convert prospects with these 4 tips for excellent website content
As potential customers check out your website, you have less than 15 seconds to make an impression. Because most people have such a short attention span these
How Much Should You Invest in Sales and Marketing?
Last week I attended the American Marketing Association’s January Luncheon. It’s no coincidence that Bell Media’s very own Scott Bell, Founder and CEO, was the
Clicks, conversions, and more: How to measure digital marketing success
If you are implementing a digital marketing strategy for the first time, you may be asking yourself, “What is the best way to measure the
Everything you need to know about WordPress
Here at Bell Media, we are constantly looking for new ways to educate our clients and partners about the services we offer, technologies we use,
3 Metrics to Track Your Content Marketing Campaign
As the Director of Content Marketing, I’ve seen firsthand the successes (and failures) of a content marketing campaign, and I’ve learned over time how to track
What is an Assisted Conversion?
Interested in learning more about Assisted Conversions? How about the best method for finding these conversions within Google Analytics? In this article, we’ll take a quick
Digital Marketing: Taking Us Beyond Our Expectations
Toy Story is considered to be Pixar’s very first fully computer-animated feature film. Every 90s kid knows that to say “To infinity and beyond” is quoting Buzz Lightyear,
Does my business need an online store? eCommerce demystified
The business environment has become a virtual-first economy. The businesses that are winning are the ones that are well represented online and have easy-to-use consumer
Is your website visually impactful?
Use visual imagery to improve organic rankings and conversions. How do you tell the story of your company and its services to your consumers in
Search Engine Dominance: The Key To Unlocking Business Growth
What do you think is the most valuable commodity in the world? You’re probably thinking gold or precious stones, but the most valuable commodity in the
What is SEO and how can it grow my business?
If you landed on this page and are reading this blog, there is a high probability you found this content through a search engine. In
Coronavirus, declining stock market: where will it take your business?
As the saying goes “This too shall pass.” The past week has been tough with the coronavirus escalation, oil pricing wars, and the rapid decline
Signs that it’s time for a new website
The process of building a new website isn’t as fun as going to a party, but the outcome sure can yield greater dividends. We speak
What is ADA Compliance, Accessibility, and WCAG 2.1?
Accessibility can be a confusing and intimidating topic, but here at Bell Media, we know all the ins-and-outs so that you can stay stress-free. Here
Website Development – should you hire a freelancer or an agency?
We are living in a digital age in which customers visit brick and mortar locations less often to shop and find information. People now go
Marketing during a recession: How to not just survive, but thrive
The facts and figures are in, and the signs seem to point to the inevitable: an upcoming economic downturn. It’s an uncomfortable topic that many
