LOCAL SEO COMPANY IN BIRMINGHAM, ALABAMA

Local on-site SEO is any work performed on a website’s webpages with a primary objective to help improve rankings and 1st page visibility in popular search engines like Google, Bing, Yahoo. Performing local SEO tactics geared towards Birmingham, Alabama website visitors can increase traffic and conversions by increasing the likelihood of Google SERP visibility. 

A website audit is a process of going through a website and assessing its performance based on major SEO factors such as visibility, meta, content, image, and link issues. This process enables a local SEO expert to pinpoint on-site updates that should be made which will make short term and long term improvements on Google. A website audit is typically free, takes just a few minutes to run but needs an expert to thoroughly and accurately depict.

The process of conducting local keyword research is a common practice for Bell Media and helps us understand which keywords could make the greatest impact on your page 1 visibility if optimized for. We use several tools to assess keyword strength, competitiveness and volume within a local market.

To see your web page’s title, simply look at the tab on your browser. Within the browser tab you’ll see the Title of that webpage. The title is an important aspect of a page as it helps Google better understand the main topic of the page.

A meta description is the text displayed within your listing on Google. It’s the smaller text underneath the main headline and it explains in detail what the web page listed is all about. Meta Descriptions don’t directly affect search engine rankings, however, they can still make an impact as a well written and thorough meta description will entice more clicks resulting in better rankings over time.

Page speed is a critical factor used within Google’s algorithm. Fast page load times improve the user’s experience and can significantly improve your rankings in Google.

At Bell Media, we typically begin SEO efforts by starting on foundational work. By improving foundational SEO attributes first, long term optimizations will make a greater impact overall. What’s most important is that we have a clear understanding of your company’s goals and objectives, your primary target market and how you hope SEO efforts will affect your business. It’s important to note that some SEO efforts can make an immediate impact on search engine visibility, but meaningful progress in improving visibility, rankings and web traffic takes time, energy and effort. SEO is an investment that should pay huge dividends for your organization, but patience is important.