Bell Media

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How Much Should You Invest in Sales and Marketing?

Last week I attended the American Marketing Association’s January Luncheon. It’s no coincidence that Bell Media’s very own Scott Bell, Founder and CEO, was the guest speaker of the event. The theme of the discussion was to outline the process and metrics business owners should be thinking about when trying to determine how much to …

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Clicks, conversions, and more: How to measure digital marketing success

If you are implementing a digital marketing strategy for the first time, you may be asking yourself, “What is the best way to measure the success of my campaigns?” There are specific metrics and key performance indicators (KPI) to look at if you want to get a clear picture of your return on investment and the value …

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Digital Marketing: Taking Us Beyond Our Expectations

Toy Story is considered to be Pixar’s very first fully computer-animated feature film. Every 90s kid knows that to say “To infinity and beyond” is quoting Buzz Lightyear, the infamous space ranger from Pixar’s Toy Story. You could say that this simple phrase from animation’s digital milestone was foreshadowing the future of all digital media. If you think about …

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coronavirus-marketing

Coronavirus, declining stock market: where will it take your business?

As the saying goes “This too shall pass.” The past week has been tough with the coronavirus escalation, oil pricing wars, and the rapid decline of the stock market. I’ve lost sleep fretting over the uncertainty; how long will this last, how much further will the market sink, how will this affect my company, and …

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Tips for Generating More Emergency Service Requests at your Home Services Company

When it comes to generating new customers, sometimes you only have one shot at winning the business. This rings true when a potential customer has an emergency service issue, such as an HVAC system being down in mid-Summer or a business having a power outage issue during business hours. During these times a consumer will …

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recession-marketing

Marketing during a recession: How to not just survive, but thrive

The facts and figures are in, and the signs seem to point to the inevitable: an upcoming economic downturn. It’s an uncomfortable topic that many like to pretend isn’t relevant until it’s too late. And while entering into a period of economic recession can be stressful for a business, with the right preparation and strategy, …

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