Last week I attended the American Marketing Association’s January Luncheon. It’s no coincidence that Bell Media’s very own Scott Bell, Founder and CEO, was the guest speaker of the event. The theme of the discussion was to outline the process and metrics business owners should be thinking about when trying to determine how much to …
How Much Should You Invest in Sales and Marketing? Read More »
If you are implementing a digital marketing strategy for the first time, you may be asking yourself, “What is the best way to measure the success of my campaigns?” There are specific metrics and key performance indicators (KPI) to look at if you want to get a clear picture of your return on investment and the value …
Clicks, conversions, and more: How to measure digital marketing success Read More »
Interested in learning more about Assisted Conversions? How about the best method for finding these conversions within Google Analytics? In this article, we’ll take a quick look at what makes up an assisted conversion, why it’s important to understand them and how to navigate Google Analytics to find and report data. WHY SHOULD I CARE ABOUT ASSISTED …
Toy Story is considered to be Pixar’s very first fully computer-animated feature film. Every 90s kid knows that to say “To infinity and beyond” is quoting Buzz Lightyear, the infamous space ranger from Pixar’s Toy Story. You could say that this simple phrase from animation’s digital milestone was foreshadowing the future of all digital media. If you think about …
Digital Marketing: Taking Us Beyond Our Expectations Read More »
Developing a comprehensive marketing plan for your medical practice can be daunting. With so many marketing and advertising channels to consider, many find it hard to simply get started. When creating a medical practice marketing roadmap, we recommend breaking it down into 4 pillars. These include building an incredible foundation, gaining visibility on page 1 …
As the saying goes “This too shall pass.” The past week has been tough with the coronavirus escalation, oil pricing wars, and the rapid decline of the stock market. I’ve lost sleep fretting over the uncertainty; how long will this last, how much further will the market sink, how will this affect my company, and …
Coronavirus, declining stock market: where will it take your business? Read More »
The process of building a new website isn’t as fun as going to a party, but the outcome sure can yield greater dividends. We speak with business owners daily who have an outdated website and need design and technical expertise to bring their website into the modern era. Design trends and technology change rapidly which …
When it comes to generating new customers, sometimes you only have one shot at winning the business. This rings true when a potential customer has an emergency service issue, such as an HVAC system being down in mid-Summer or a business having a power outage issue during business hours. During these times a consumer will …
Tips for Generating More Emergency Service Requests at your Home Services Company Read More »
Did you know that making a few small changes to your website can significantly improve the number of leads that you generate from visitors? Imagine you drive 2,000 visitors to your website per month that generate 100 inbound leads (5% conversion rate). Making a handful of changes could move your conversion rate to 10%, which …
Creating an HVAC and Plumbing Website that Converts Read More »
The facts and figures are in, and the signs seem to point to the inevitable: an upcoming economic downturn. It’s an uncomfortable topic that many like to pretend isn’t relevant until it’s too late. And while entering into a period of economic recession can be stressful for a business, with the right preparation and strategy, …
Marketing during a recession: How to not just survive, but thrive Read More »
