Ellen Porter Cutshall

The 5 Most Robust Strategies for Generating HVAC Leads for Your Company

The Lead Generation Game When it comes to the HVAC business, leads are the name of the game. However, there’s A LOT of misinformation out there about what strategies do and don’t generate leads, what generates qualified leads, and what methods are the most conducive to your business’s health.  We appreciate that this is not …

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The Top 15 Cosmetic Procedures Consumers are Researching

How does your healthcare practice stack up in search for these procedures? According to research patterns, new data from Bell Healthcare Marketing, a leading healthcare marketing provider, reveals the most popular nonsurgical and surgical cosmetic procedures. This report is based upon traffic patterns from consumers researching treatments in search engines from February 2020 – February …

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Your Contracting Business’s Online Presence: Four Ways to Strengthen It and How You’ll Benefit

The importance of a solid foundation is not lost in the home services industry. As an expert in this space, you and your business know that everything, from plumbing to electrical, is built on that physical foundation. But have you considered what makes up your business’s online foundation and how important that foundation is? What …

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7 Signs Your Digital Presence is Hurting Your Healthcare Practice’s New Patient Acquisition

Consumers turn more and more to digital to find and choose their healthcare providers. Seventy-seven percent of potential patients are using search engines before ever booking an appointment with a provider. And sixty-three percent of patients will choose one provider over another because of a robust online presence. You must invest in your online presence …

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8 Foundational SEO Tips that Yield BIG Results for Your Small Business

Every good building starts with a strong foundation — and that foundation impacts all experiences had in that physical space. In the digital area, your website is that foundation and influences all experiences potential, and current customers have with you online — down to their very ability to find you.  The goal of SEO is …

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The Top 7 Benefits of Hiring a Specialized Home Service Marketing Agency

Why You Need a Home Services Marketing Specialist You’re hiring an HVAC technician. You interview someone who calls himself a “general fix-it guy” in the home services space but doesn’t have the knowledge, experience, or efficiency you’d expect of a technician in your space — he doesn’t have a certification, either. Technicians are certified in …

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7 Powerful Ways to Grow Your Practice’s Revenue from Facial Rejuvenation Services

You and the Booming Facial Rejuvenation Market We all want our appearance to reflect how we feel inside. Yet, many of us 30-somethings and above have experienced a disconnect between the vibrant self we feel inside and the aged reflection staring back at us in the mirror. Eventually, this can become a quality of life …

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Four Surefire Ways to Gain More Valuable Revenue from your Home Services Marketing

As the new year approaches, some prepare traditional collard greens to better their revenue luck in the new year.  While we’re not opposed to such a delicious tradition, your business and ours also reflect on our performance. Where did we start? What have we done in the past 12 months? Where do we want to …

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What to Expect from a Healthcare Marketing Agency

Why You Need a Healthcare Marketing Specialist You’re experiencing difficulty breathing, so you go to your general practitioner. He runs some quick tests, offers some preliminary advice, but ultimately refers you to a pulmonologist who has the knowledge and equipment better suited to handle your care. This sort of referral is common in medicine — …

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Website Copywriting: Attract and Convert More Customers

We all want our websites to translate into more conversions and revenue from business. Yet, when investing in a new website, copywriting tends to rank low on the priority list. This brings us to an important point. Your website requires effective copywriting to be effective. “And when it comes to reeling in users and converting …

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