Ellen Porter

a man evaluating his marketing plans

A Contractor’s Guide: Evaluating Your Marketing Strategy for Missed Revenue

As the new year approaches, some prepare traditional collard greens to better their revenue luck in the new year.  While we’re not opposed to such a delicious tradition, your business and ours also reflect on our performance. Where did we start? What have we done in the past 12 months? Where do we want to …

A Contractor’s Guide: Evaluating Your Marketing Strategy for Missed Revenue Read More »

What to Expect from a Healthcare Marketing Agency

Why You Need a Healthcare Marketing Specialist You’re experiencing difficulty breathing, so you go to your general practitioner. He runs some quick tests, offers some preliminary advice, but ultimately refers you to a pulmonologist who has the knowledge and equipment better suited to handle your care. This sort of referral is common in medicine — …

What to Expect from a Healthcare Marketing Agency Read More »

Website Copywriting: Attract and Convert More Customers

We all want our websites to translate into more conversions and revenue from business. Yet, when investing in a new website, copywriting tends to rank low on the priority list. This brings us to an important point. Your website requires effective copywriting to be effective. “And when it comes to reeling in users and converting …

Website Copywriting: Attract and Convert More Customers Read More »

home service review

Home Service Contractors: Top 9 tips for improving your online reputation

A house is the average consumer’s largest investment. Homeowners need to be able to trust the company they choose to come inside, atop, or on the premises of their nest egg. They already trust other consumers and turn to them to help guide their decision. And their journey to decision takes place largely online. Below, …

Home Service Contractors: Top 9 tips for improving your online reputation Read More »

doctor smiling in front of video camera

Leveraging Video Marketing to Grow Your Healthcare Practice

Going to the doctor can be an intimidating experience filled with unknowns. And in the face of many options, patients choose a practice they trust. How do you help ensure patients trust and choose your practice?  Video. Video marketing is a powerfully engaging technique to help patients feel important, connected, and informed about the care …

Leveraging Video Marketing to Grow Your Healthcare Practice Read More »