a screenshot of a cell phone

What is SEO and how can it grow my business?

If you landed on this page and are reading this blog, there is a high probability you found this content through a search engine. In fact, 93% of all website traffic comes through search engines. It’s also safe to assume the reason you are here is that you want to learn more about Search Engine [...]
Google Marketing Live 2019: Day 1

Google Marketing Live 2019 Recap

It was a fast start to the day as Google announced key new initiatives, product launches, and enhancements for Google Shopping, Google Discover, and YouTube (just to name a few) at Google Marketing Live 2019 in San Francisco, CA.   Let’s take a deeper dive into some of the key announcements. Google Shopping: 3 New […]

rethink digital marketing

3 ways marketers should rethink digital campaign measurement

By Chuck Adams, Vice President of Business Development We love digital advertising because of the ability to track and measure outcomes – it is the very reason why Bell Media moved into this space.  However, the evolving customer journey is forcing a change in how we measure and analyze campaigns’ metrics. Way back in the […]

Inbound Leads

How fast should you respond to your inbound leads?

By Chuck Adams, Vice President of Business Development My first job 25 years ago was selling advertising over the phone.  On my desk I had a phone, a Yellow Pages, and a stack of forms to be filled out from each call.  It was relentless, pressure-filled, and tedious – but it was my first gig […]