airport digital marketing, stop the leakage

Digital Marketing for Airports

We know that a consumer’s physical location is the best indicator of their interests, habits and behavior. Today’s technology coupled with our mobile obsession makes pinpointing a consumer’s physical location easier than ever. Bell Media’s location based mobile platform enables airports to track and target travel enthusiasts, business frequent flyers and vacationers with accuracy, intelligence and relevance.

airport marketing, airplane on ground

Mobile Advertising Features

Proximity Targeting

Target population clusters such as neighborhoods, stadiums, shopping centers, or condense it down to within 8 feet of a specific latitude and longitude.

Retarget Customers

Consumers who have visited your airport can be served ads thanking them for their business or offer benefits to fly with your airport again.

Competition Monitoring

Stop the leakage by creating virtual fences around your competitor’s airports to capture the mobile device IDs of their customers and delivering ads to their device.

Campaign Reports

Your dedicated Account Manager will send a report once a month covering campaign metrics such as impressions, clicks and more!

RECEIVE YOUR FREE MOBILE ADVERTISING QUOTE TODAY.

We check our phones 150 times per day and spend 177 minutes on our phones daily.

CASE STUDY

MGM AIRPORT– LOCATION-BASED MOBILE DOMESTIC CAMPAIGN

HIGH PERFORMING CTR

Google’s benchmark Click-thru rate (CTR) is 0.05%. The MGM Airport campaign performed almost 11X the benchmark!

328 VERIFIED WALK-INS

The consumers physically visited The airport after viewing one of their ads on their mobile device while in one of the targeted geo-fences.

STRONG CPV

The airports cost per visit (CPV) is $59.75

a screenshot of a cell phone

May – July 2016 campaign performance

Airport marketing, advertising in airports, mobile consumer

MOBILE BY THE NUMBERS

80%
80% of local mobile searches turn into a conversion/purchase
52%
Travelers who book trips via digital means will do so using a mobile device.
63%
Of Americans who research their trip digitally do so on on a mobile device.
11%
Y/Y growth of mobile device usage by adults , which equates to 3 hours per day.