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The Search For Consultative Marketers

In the spring of 2016, a Dermatology clinic located in the Southeast United States hired Bell Media to raise awareness and drive new patient bookings for their Coolsculpting service. The practice had previously run similar campaigns with another digital provider, but due to the lack of a consultative approach, attention to detail and after sale insights, the clinic decided to seek out another vendor. Bell Media was up for the challenge!

Bell Media steps up to the challenge

Bell Media took a multi-channel digital marketing approach that would include the following: For lead generation, highly targeted SEM campaigns would be deployed and the online traffic would be routed to conversion-based landing pages. To raise awareness for Coolsculpting, we developed a display advertising strategy for Facebook, Instagram, as well as the Google Display Network. The campaign was focused on targeting individuals within the DMA of the city where the practice is located who had either 1. Shown an interest in CoolSculpting, liposuction, or weight loss and/or 2. had visited www.coolsculpting.com.

Tactics Used

Facebook Advertising & Remarketing

Instagram Advertising & Remarketing

Search Engine Marketing within the city's DMA

Google Display Advertising & Remarketing

Result

In just the first month of the new campaign and using the exact same investment, Bell Media significantly outperformed the previous vendor, increasing the firm’s online exposure, driving more website visits and producing more new patient bookings.

13,380

CAMPAIGN CLICKS

4.1%

CLICK-THRU RATE

240

WEB LEAD CONVERSIONS

357

PHONE LEAD CONVERSIONS

How much revenue does a new Coolsculpting customer mean for you?

 

Start Driving New Patients To Your Practice

Bell Media has the team, resources, expertise to win new patients. If you’re ready to promote your practice, drive more appoints, gain more market share, boost ROI, simply fill out the contact form below. We’re ready to go to work for you!