Day: July 13, 2020

Secrets to driving prospects into your sales funnel with intuitive website navigation

One of the most important aspects of web design is functionality. This term refers to how easy it is for visitors to use and navigate your website. You can have the best-looking website around, but if your navigation is too confusing, users are unlikely to stay on your website long enough to convert to customers. …

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Convert prospects with these 4 tips for excellent website content

As potential customers check out your website, you have less than 15 seconds to make an impression. Because most people have such a short attention span these days, your website content needs to be able to pique their interest right off the bat. Your website is your first impression and virtual storefront, so you need clear and …

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Scott-Bell-Birmingham

How Much Should You Invest in Sales and Marketing?

Last week I attended the American Marketing Association’s January Luncheon. It’s no coincidence that Bell Media’s very own Scott Bell, Founder and CEO, was the guest speaker of the event. The theme of the discussion was to outline the process and metrics business owners should be thinking about when trying to determine how much to …

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Clicks, conversions, and more: How to measure digital marketing success

If you are implementing a digital marketing strategy for the first time, you may be asking yourself, “What is the best way to measure the success of my campaigns?” There are specific metrics and key performance indicators (KPI) to look at if you want to get a clear picture of your return on investment and the value …

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