What’s Your Customer’s Path-to-Purchase?

 
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Have you ever asked your customer

“Where did you hear about us”?

 

This is a commonly asked question for small to mid-sized business owners and managers…and rightfully so. We all want to know where our leads and sales opportunities derive. There’s an inherent challenge with this question though; a consumer’s path-to-purchase is most likely paved with many website visits and brand touch-points.

So the question remains, when planning your digital marketing efforts, shouldn’t we be placing value on each website visit and all of the means by which the visitor arrived?

 

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Here’s a story of one of our clients and their customer’s journey told by Google Analytics.