What You Need To Know About Digital Marketing – April 2017

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Welcome to the April 2017 edition of What You Need To Know About Digital Marketing. In this edition, we’ll discuss LinkedIn advertising, cross-device remarketing, Search Engine Rankings, Instagram vs Snapchat, YouTube TV and a few other interesting digital tidbits. If you dig our articles, be sure to hop on our email list located at the bottom of this article. Enjoy!


LinkedIn Launches Lead Gen Marketing

LinkedIn is finally making its move to become a premium player in the social advertising game. A few days ago, LinkedIn launched LinkedIn Lead Gen Forms, which gives marketers the ability to instantly collect leads directly from their LinkedIn ads.

Once members click your ad, they’ll see a form that’s pre-filled with accurate professional information from their LinkedIn profile, such as their name, contact info, company name, seniority, job title, and location.

With a single click on the form—and without having to type anything by hand—members can instantly send you their info, creating leads for your business. – LinkedIn

This is the perfect choice if you’re trying to promote events, webinars and white paper downloads to business professionals in your target audience.

In addition, LinkedIn has also decided to expedite their Matched Audience feature, which allows you to display ads to LinkedIn users based on their email addresses. What was once slated for a Q4 2017 release, Matched Audience will be available THIS WEEK (4/24).

Bravo LinkedIn, you finally have a sense of urgency. Marketing dollars are coming your way.


Google Cross-Device Retargeting To Launch In May

If you’re currently running retargeting ads on the Google Display Network, listen up. Your retargeting campaigns are about to receive quite the upgrade. Currently, Google retargeting ads can ONLY be served to the device that accessed the website. Starting May 15th, advertisers will be able to display ads to users who visited their website across ALL of their devices. Meaning, if you visited the Starbucks website, chances are that you’ll now see Starbucks ads on your laptop as well as your smartphone and tablet.

The only requirement for this new feature is that the user who visited your website must be signed into their Google account on their devices to receive the ads. For those of you who are wondering how many Google accounts there are, the number is well over 1 billion. Inventory won’t be a problem.


Secure URLs Are Taking Over Page One

In 2014, Google started an initiative where they pledged to boost the rankings of secure HTTPS/SSL websites. It looks like they’ve followed through with that promise. According to a MOZ report, over 50% of URLs that contain HTTPS occupy page one of search engine results pages and that number is expected to grow to 70% by the end of 2017. If you haven’t secured your website, you can find information on how to do so here.


Instagram Stories Now Bigger Than Snapchat

Instagram is beating Snapchat at it’s own game. In just 8 months, Instagram Stories now has 200M daily users, surpassing Snapchat’s number of 158M daily users. Instagram and Facebook’s massive user base and Stories’ ease of use are the two main reasons why Snapchat has been left in the dust.

If you’ve used both platforms, you know that Instagram Stories is a mirror image of Snapchat. Just like Snapchat, Instagram Stories features include photo/video filters, drawing and most recently, disappearing messages. What’s crazy is the fact that Instagram isn’t hiding behind the fact that they copied Snapchat. They’ve even given credit to Snapchat for revolutionizing this new wave of social interaction.

If you can’t beat ‘em, copy ‘em……and crush ‘em


Quick Hits

Here’s a few other happenings in digital marketing land that you need to know.

Facebook has surpassed 5 million monthly advertisers

The headline speaks for itself. WOW.

YouTube TV is now available in 5 markets

YouTube’s subscription TV service is now available in major markets like New York and Los Angeles. For $35/month, you can watch your favorite shows on E!, ESPN, Fox News, MSNBC, AMC and more. When YouTube TV gets a few months under their belt to work out the kinks, it’s the end of cable as we know it. More info here.

In-Store Conversions Are Coming

Marketers have been begging for a solution to give credit to online advertising for producing in-store visits. Companies like xAd feel like they’ve cracked the code, offering a “cost per visit” (CPV) ad model. More info here.



That’s it for this edition of What You Need To Know About Digital Marketing. If you enjoy reading our articles, sign up for our newsletter below. Thanks for reading and happy marketing!


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